Privacy policy

Privacy Policy

Effective Date: 08/15/2025
Last Updated: 10/01/2025

1. Overview

This Privacy Policy explains how B&B BRANDS LLC (“B&B BRANDS,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from veloranutrition.com (the “Site”) or otherwise interact with our services. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us

We may collect personal information you voluntarily provide when you:

  • Place an order
  • Create an account
  • Subscribe to our email or SMS communications
  • Contact customer support
  • Participate in surveys, promotions, contests, or reviews

This information may include:

  • Full name
  • Email address
  • Billing address
  • Shipping address
  • Phone number
  • Order history
  • Payment information, limited to transaction-related details necessary for order processing

Payment card data is processed securely by third-party payment processors and is not stored directly by us except as necessary for transaction records, fraud prevention, chargeback management, subscription administration, or as otherwise permitted by applicable law and payment processor rules.

2.2 Information Collected Automatically

When you use the Site, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Country, region, or approximate location
  • Pages viewed, session duration, and on-site behavior
  • Referral URLs and traffic source data
  • Cookies, pixels, tags, and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third parties, including payment processors, fraud prevention providers, analytics partners, advertising platforms, email and SMS service providers, shipping and fulfillment partners, and customer support platforms, to help us operate our business, fulfill orders, prevent fraud, and improve our services.

3. How We Use Your Information

We may use your personal information to:

  • Process, fulfill, and deliver orders
  • Provide customer service and respond to inquiries
  • Send order confirmations, shipping updates, and service-related communications
  • Process recurring orders or subscription renewals, where applicable
  • Detect, investigate, prevent, and respond to fraud, unauthorized transactions, chargebacks, claims, or other misuse
  • Verify customer identity, transaction validity, and order integrity
  • Improve our website, products, services, and customer experience
  • Personalize content, offers, and advertising
  • Send promotional emails or SMS messages where permitted by law or based on your consent
  • Maintain internal business records, accounting, tax, and compliance documentation
  • Comply with legal, regulatory, contractual, card network, and payment processor obligations
  • Establish, exercise, or defend legal claims

4. Legal Bases for Processing (GDPR / UK GDPR)

Where applicable, we process personal data under one or more of the following legal bases:

  • Contractual necessity — to process orders, provide products, and deliver requested services
  • Legal obligation — to comply with tax, accounting, consumer protection, and other applicable laws
  • Legitimate interests — including fraud prevention, business operations, site security, analytics, service improvement, and chargeback defense
  • Consent — for marketing, non-essential cookies, and similar activities where consent is required

5. How We Share Your Information

We do not sell your personal information for money. We may share your information only as reasonably necessary for business operations, legal compliance, fraud prevention, or service delivery, including with:

  • eCommerce and website platforms such as Shopify
  • Payment processors and gateways to authorize, process, review, settle, refund, or dispute transactions
  • Fraud prevention, chargeback management, and risk monitoring providers
  • Shipping, logistics, and fulfillment providers
  • Email and SMS communication providers
  • Advertising, analytics, and attribution partners such as Google and Meta
  • Customer support and communications platforms
  • Professional advisors including lawyers, accountants, auditors, and compliance providers
  • Government, regulatory, law enforcement, courts, card networks, acquiring banks, or other authorities when required or permitted by law

We may also disclose information where necessary to enforce our policies, investigate suspicious activity, protect our rights, prevent fraud or financial loss, respond to disputes or chargebacks, or in connection with a merger, acquisition, financing, asset sale, or business transfer.

6. Cookies and Tracking Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate and improve the Site.

6.1 Types of Cookies We Use

  • Strictly Necessary Cookies — required for core website functionality, checkout, security, and fraud prevention
  • Performance and Analytics Cookies — help us understand site usage and improve performance
  • Functional Cookies — remember preferences and enhance user experience
  • Advertising and Targeting Cookies — used to measure campaigns and deliver relevant marketing

6.2 Managing Cookies

You may manage cookies through your browser settings or available consent tools. Please note that disabling certain cookies may affect website functionality, including checkout, account features, or other services.

7. Targeted Advertising and Profiling

We may use your browsing behavior, purchase activity, and interactions with our Site or communications to provide targeted advertisements, personalized offers, customer segmentation, and marketing optimization. We may work with advertising partners that use cookies, pixels, or similar technologies to provide these services.

You may opt out of certain targeted advertising programs through industry tools such as:

8. Automated Decision-Making and Fraud Screening

We and our service providers may use automated systems to evaluate transactions, identify potential fraud, review order risk, personalize marketing, or improve operations. These systems may consider factors such as device signals, IP address, transaction history, account behavior, geographic inconsistencies, payment characteristics, or other risk indicators.

Where required by applicable law, you may request additional information or human review of a decision that significantly affects you.

9. International Data Transfers

Your personal information may be transferred to, stored in, and processed in countries other than your own, including the United States, Canada, and other countries where our vendors or partners operate. Where required by applicable law, we use appropriate safeguards for such transfers, including contractual protections such as Standard Contractual Clauses.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

  • Provide products and customer support
  • Maintain business and transaction records
  • Meet tax, accounting, and regulatory requirements
  • Support fraud monitoring, subscription administration, and chargeback defense
  • Resolve disputes and enforce our agreements

Retention periods may vary depending on the nature of the information and our legal, operational, or contractual obligations. When information is no longer required, we will delete, anonymize, or securely store it as permitted by law.

11. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, subject to legal limitations and verification requirements. These rights may include:

  • The right to access personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information
  • The right to object to or restrict certain processing
  • The right to withdraw consent where processing is based on consent
  • The right to request a portable copy of certain data
  • The right to lodge a complaint with a supervisory authority

To exercise any applicable rights, please contact us at info@veloradrops.com. We may need to verify your identity before processing your request.

12. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have the right, subject to verification and applicable exceptions, to:

  • Know what categories of personal information we collect, use, disclose, or share
  • Request access to specific pieces of personal information
  • Request deletion of personal information
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information, where applicable
  • Use an authorized agent to submit requests on your behalf
  • Not receive discriminatory treatment for exercising your privacy rights

We do not sell personal information for monetary consideration. To submit a request, contact info@veloradrops.com. We may request information necessary to verify your identity or your agent’s authority.

13. Do Not Track Signals

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is no consistent industry standard for responding to DNT signals, our Site does not currently respond to them. You may still manage tracking preferences through browser settings, cookie tools, or third-party opt-out programs.

14. Children’s Privacy

Our Site is not directed to children under 13, or under 16 where a higher age threshold applies by law. We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take reasonable steps to delete it.

15. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including:

  • SSL or TLS encryption
  • Secure hosting environments
  • Restricted access to personal information
  • Payment processor-level security controls
  • Ongoing monitoring for suspicious activity, misuse, or security threats

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and devices.

16. Third-Party Services and Links

Our Site may contain links to third-party websites, applications, or services. We are not responsible for the privacy, security, or content practices of those third parties. Your use of third-party services is subject to their own terms and privacy policies.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or business changes. Any updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after any changes become effective constitutes acceptance of the updated Privacy Policy, to the extent permitted by law.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to contact us regarding your data, you may reach us at:

B&B BRANDS LLC
Email: info@veloradrops.com